In the simplest of terms, Name, Image and Likeness (NIL) is a term that describes the means through which college athletes are allowed to receive financial compensation. NIL refers to the use of an athlete's name, image, and likeness through marketing and promotional endeavors.

The 5430 Foundation, in partnership with student-athletes and our community charities, provide a platform to capitalize on the Colorado NIL law and NCAA regulations to compensate student-athletes in exchange for their work with and on the behalf of our 5430 Foundation charities (charitable events, fundraisers, appearance fees, meet and greets, speaking engagements, etc.).